I’m severely late on this one, because Frieze Art Fair [sic] was last October and at the time I was far too fucking busy touring Japan and having an amazing, inspiring time in the midst of the most staggering beauty to even think about paying £40 to be milked by a loathsome trade fair for oligarchs, blood money gold diggers and other moneyed Eurotrash, even if I’d been in London at the time. However, this is an excellent– and dare I say even Career Suicidesque– response rant by Morgan Quaintance to Frieze’s jaw-droppingly unironic and egregious discussion panel entitled Off Centre: Can Artists Still Afford to Live in London? During a ticketed fair where a person earning minimum wage would have to work for nearly six hours to afford the admission price, and putting your coat or bag in the cloakroom costs a fiver. Not to mention that most people who work in the arts already know the answer, which can be found in the thousands of artists and other creative people, and key workers like teachers, who have been forced to leave the capital to stand any chance of making ends meet.
This talk is also evidence of what I mentioned in a recent post with regard to artist livelihoods being a taboo and unfashionable subject when I started talking about it seven or eight years ago. People who ran art galleries or arts organisations were often absolutely baffled and speechless at any suggestion they talk about how money flows through the system– and particularly how it doesn’t often flow to artists in any significant quantities– but now even the likes of Frieze see benefits (undoubtedly self-serving ones, as Quaintance also points out) in talking about the subject, or at least being seen to talk about it.
It’s well documented that I despise Frieze magazine and their trade (not art) fair, both of which are festering sores on the face of genuine art and an affront to everything I hold dear, and I know I’m very well accompanied in that, but it’s nice to have a co-pilot who says things like this:
“[The talk] tipped the uneasy balance between finance and art to a position that felt entirely more exploitative, offensive and grotesque. Put simply, the instrumentalisation and commodification of hardship took things a step too far.”
“Is there something base about using the human fallout that comes from the pursuit of capital to excuse and make the pursuit of capital more attractive?”
He also torpedoes the infuriating, traitorous and intellectually lazy response of many apologists for the toxic sea of Panama-flavoured money in which some directors of public galleries, commercial gallerists and artists float their rotten boats, the “all money is dirty” brigade who generally only say so because they never earned or received a penny in their lives that didn’t come from dodgy sources and at the cost of somebody else’s suffering, oppression or exploitation.
“… the relentless spread of alienating neoliberal practices throughout the capital are what makes this all difficult to stomach. But the fact that it is easy for others to swallow makes me think that there are, at present, two consciousnesses operating in the British art world: one that is happy to ignore the art world’s possible complicity with the wretched socio-cultural, economic and political state of things and another that finds it distressing, disturbing and debilitating to do so.”
Distressed, disturbed and debilitated here, in case you were still in any doubt.
Frieze Art Fair: the monetization of your misery?